Communicating in Challenging Times

Communicating in Challenging Times – Jennifer Abrams

Wednesday, September 30, 2020

3:15pm – 4:45pm 


Registration below.

No matter where what role we play in a school (principal, department chair, team lead), we all strive to make our communications clear and understandable.  And yet, in this time of uncertainty, we often don’t get enough of an opportunity to think about the specific language we use and what our audiences need. We end up not being as successful as we could be in getting our messages out.

We need to build up a skill set of messaging capabilities, resistance management strategies and for the sake of our health, our stress tolerance. This 90-minute webinar is based on Jennifer’s book Swimming in the Deep End: Four Foundational Skills for Leading Successful School Initiatives will provide support, and a laugh – all to help you communicate more effectively in these unprecedented and uncertain times.

Participants will learn how to:

  • Learn more about the communication of our initiatives, the complexity of it all and where we ‘trip up’ in our messaging
  • Review research on how others respond and resist change
  • Develop a linguistic tool kit for managing the resistance of others.

For more info about Jennifer and the Swimming in the Deep End book, please check out her website,

Bio: Jennifer Abrams, a former high school English teacher, is currently a communications consultant, author and speaker. Her publications include Having Hard Conversations, The Multigenerational Workplace: Communicate, Collaborate & Create Community, Hard Conversations Unpacked – the Whos, Whens and What Ifs, and Swimming in the Deep End: Four Foundational Skills for Leading Successful School Initiatives.  Her upcoming book on being our best adult selves in schools will be out in 2021. Jennifer has been invited to keynote, facilitate and coach at schools and conferences worldwide and is honored to have been named one of the “18 Women All K-12 Educators Should Know,” by Education Week’s ‘Finding Common Ground’’ blog.

Cancellation Policy: For all Vermont Principals’ Association professional learning events, the VPA must be notified of any cancellations no later than 10 days prior to the event. Cancellation notifications received after the 10 day deadline will be subject to a fee of 50% of the total cost of registration.